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Author Topic: Some Irradiated diamonds that make me reconsider my feelings about them  (Read 5978 times)
Diamondsbylauren
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« on: April 14, 2009, 09:12:59 PM »

Hi Everyone!
I have always scoffed at the idea of irradiated diamonds.
Since we specialize in a natural fancy colored diamonds, the treated ones seemed....I don;t know, wrong?
Plus, a lot of the irradiated stones I'd seen were set into styles and jewelry I did not really love.
I'd always felt it was a matter of personal taste.
What really gets my goat is sellers that offer treated stones with no mention- don't get me started!


Anyway, fast forward to today.
We have a good client who wants a treated blue diamond.


ITEM #: R2906
Radiant Cut Diamond, Loose

  WEIGHT: 1.67ct
  SHAPE: Radiant Cut
  COLOR: Blue ( Color Enhanced)
  CLARITY: VS2
  MEASUREMENTS: 7.40 x 6.00 x 4.12 mm
  TOTAL DEPTH: 68.7%
  FLUORESCENCE: MEDIUM BLUE

Price: $8995


Here's what I've learned.
Many irradiated stones are dark and lifeless. That's because if you start with a dull diamond, you end up with a dull diamond.
It's probably easier to sell it if it's a dull blue diamond, as opposed to a dull brown one.

SO- you need to start with a light brown diamond to end up with the type of color you see here.
Now, I love light brown diamonds, so I would never think about doing something like nuking one.
BUT- there are people who are very good at the enhancement process.
Just so happens one of them is an old friend.
Who also happens to have some gorgeous stones- he has an eye for the type of cuts we love.

ITEM #: R2907
Radiant Cut Diamond, Loose

  WEIGHT: 1.02ct
  SHAPE: Radiant Cut
  COLOR: Blue ( Color Enhanced)
  CLARITY: VS1
  MEASUREMENTS: 6.20 x 5.30 x 3.85 mm
  TOTAL DEPTH: 72.6%
  FLUORESCENCE: MEDIUM BLUE

Price: $4795




I'm not saying they look like natural blue diamonds.
But they do look a lot less unnatural than many of the others I've seen.
Plus they are both nicely cut stones with good life, in spite of the deep color.....


We've always been happy to source color enhanced diamonds on request- and honestly I'd forgotten that our old buddy had this type of thing, till today.
Anyway, do you guys think we should put them on the site?
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GracefulLion
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« Reply #1 on: April 14, 2009, 10:06:01 PM »

They are really pretty, but I am not sure about this. Would it be too much to ask for a picture of them next to a natural blue diamond and a blue sapphire?
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Diamondsbylauren
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« Reply #2 on: April 14, 2009, 10:10:33 PM »

They are really pretty, but I am not sure about this. Would it be too much to ask for a picture of them next to a natural blue diamond and a blue sapphire?
The sapphire should pose no problem....as far as the blue diamond...that would be another story!

I will take a side by side shot tomorrow!
But I don't believe you'd ever confuse these with Sapphires...
I believe the person looking wants colorless trapezoid sides- and I think it will really look cool....
This is the smaller one...

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GracefulLion
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« Reply #3 on: April 14, 2009, 10:14:22 PM »

I figured the natural blue diamond would be a toughie, but thought I'd ask.  I do loooove the smaller one!  That will be stunning!
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Mrs Mitchell
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« Reply #4 on: April 15, 2009, 03:51:50 AM »

Well, that is a pretty thing and it will make a really unusual ring with white traps. Cool!

Should you put them on the site? There's obviously a market for them and it wouldn't hurt to let people know that you can source good quality treated diamonds with full and honest disclosure of their treatment and characteristics.

It's a new direction for DBL though, because there has always been a strong emphasis on the NATURAL colours.

If it was my decision and I was sure that I wanted to carry them and advertise them on the site, I think I'd give them their own page, very clearly devoted to them, with a lot of information about treatments in general and each stone in particular. I would make it very clear that they are different and put them on a separate part of the site, just to avoid any...uncertainty.

Jen

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Mikla
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« Reply #5 on: April 15, 2009, 07:40:26 AM »

No, don't post the ones for sale on DBL.  Even though the color of this irradiated is quite stunning, I would keep irradiateds to the forum where we experiment a little more.  Besides, I know this isn't the first time someone has asked for irradiated stones from you even though you don't normally carry them, so people will ask if irradiated is what they want.  I think it would be okay to put up the finished ring on the Diamond Ring Gallery page, noting that it was a special order so people know it can be done. 

I'm not trying to be a snob but you've worked so hard to create your brand (remember the whole thread about the logo?) using naturally colored stones as the cornerstone (no pun intended  Grin).  If you start posting loose irradiated stones for sale then when people look at other stones on DBL, they will be looking to see whether they're natural or enhanced because you carry both.  You just don't want people to associate anything but fancy naturally colored diamonds and gemstones with DBL.  JMHO.

Now having said all that, I think this ring will be very pretty and I look forward to seeing the finished piece!

Mikla
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oldmancoyote
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« Reply #6 on: April 15, 2009, 09:12:41 AM »

I really like the cut (and colour) on the 1.02.

Having said that, I'd keep things on the same basis they are now - "on request" rather than in the mainstream.

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GracefulLion
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« Reply #7 on: April 15, 2009, 09:59:49 AM »

No, don't post the ones for sale on DBL.  Even though the color of this irradiated is quite stunning, I would keep irradiateds to the forum where we experiment a little more.  Besides, I know this isn't the first time someone has asked for irradiated stones from you even though you don't normally carry them, so people will ask if irradiated is what they want.  I think it would be okay to put up the finished ring on the Diamond Ring Gallery page, noting that it was a special order so people know it can be done. 

I'm not trying to be a snob but you've worked so hard to create your brand (remember the whole thread about the logo?) using naturally colored stones as the cornerstone (no pun intended  Grin).  If you start posting loose irradiated stones for sale then when people look at other stones on DBL, they will be looking to see whether they're natural or enhanced because you carry both.  You just don't want people to associate anything but fancy naturally colored diamonds and gemstones with DBL.  JMHO.

Now having said all that, I think this ring will be very pretty and I look forward to seeing the finished piece!

Mikla

Perfectly stated.
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Sanchica27
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« Reply #8 on: April 15, 2009, 11:16:13 AM »

I would also keep these as requested...
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« Reply #9 on: April 15, 2009, 11:40:14 AM »

Hmm... It is a nice looking stone. It is possible that the expertise surrounding color enhancements has progressed and they have started irradiating better cut base stones. How do you tell that the color enhancement come from irradiation rather than color coating?

Whether or not DBL should carry this range is open for debate. I think there's nothing wrong to have them on sale as long as you are honest and upfront about them. But you would need to provide some consumer education on judging the quality of color enhanced stones so no DBL customer ends up with a dud.

Business is about meeting a consumer demand at reasonable price. Would it dilute DBL's brand as a dealer in fancy color diamonds? I doubt it would, so long as DBL maintains its policy of never compromising on cut quality.   Smiley

The downside is your natural fancies would need to carry GIA certificates to certify their 'natural' status.

 My2cents
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Pinklady
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« Reply #10 on: April 15, 2009, 02:02:10 PM »

They do look nice, but they are kind of fake in my book. Please do not put them among your real diamonds. If I had never heard of DBL before and then found the site with a mix of natural and fake ....  1224 1224 12241224 1224 12241224 1224 1224

Mikla:   Flowers2 friends
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Diamondsbylauren
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« Reply #11 on: April 15, 2009, 02:02:55 PM »

Thank you everyone!
It's great to get every one's opinions!

DH- actually, almost all of our Fancy Colored Diamonds already have GIA reports...

You asked how we know what method was used to enhance the color. It's a matter of knowing our suppliers- and the NYC market inside out.
The person who treated these stones is an old friend- and we can take what he tells us to the bank.
Clearly the coated stones are bad news- and we will avoid them at all costs.


It does seem that keeping our pool of Natural diamonds undiluted is an important consideration.
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David
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« Reply #12 on: April 15, 2009, 02:22:28 PM »

My thoughts.

Having color enhanced diamonds, goes against the branding of your company.

If in this economy you think that there is a market, I would created  a different brand name, with a link to a new website and the new website having a link back to the original.

Rio
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Mrs Mitchell
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« Reply #13 on: April 15, 2009, 02:57:02 PM »

I like the idea of a separate brand to avoid confusion and dilution of the DBL brand.

Jen

Diamonds by Ginna? Grin
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Diamondsbylauren
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« Reply #14 on: April 15, 2009, 04:56:51 PM »

Diamonds by Amelia? Grin


Actually, what about using good old "Rock Diamond?

They are really pretty, but I am not sure about this. Would it be too much to ask for a picture of them next to a natural blue diamond and a blue sapphire?
"


Here you go GL!

I picked a gorgeous unheated sapphire absolutely dripping with color for this shot....


AS you can see, the differences are marked.
The sapphire is a far more "pure" blue- but it's translucence is nowhere near that of the diamonds.

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David
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oldmancoyote
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« Reply #15 on: April 15, 2009, 05:16:07 PM »

The diamonds almost look like blue topazes in comparison with the sapphire. Must be something in that radiation mix...
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Diamondsbylauren
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« Reply #16 on: April 15, 2009, 05:22:17 PM »

No, it's just incredibly difficult to get a pure blue.
Plus, a stone that looks pure blue, when held next to a sapphire like the one we used can pale the diamond's color by comparison.
Oddly enough it seems that Marquises have about the purest blue.\
I don;t know if that's due to the shape, or just the particular diamonds I saw yesterday....
There's also a few gorgeous treated blue emerald cuts......
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David
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GracefulLion
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« Reply #17 on: April 15, 2009, 07:51:46 PM »

Thanks D.  Very interesting.  Is it just me, or does some brown/green flash through the irradiated blues?
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« Reply #18 on: April 15, 2009, 09:04:53 PM »

It's not just your monitor, GL.  Mine shows it, too.  I think it is really noticeable when next to the true blue of the sapphire
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« Reply #19 on: April 15, 2009, 11:30:40 PM »

I'm totally agree with Mikla.

The thing is I don't think you are passionate about irradiated diamonds.
DBL  charm comes form what you love in each diamond you carry. 
So I think you shouldn't carry something you don't really buy into but can offer them as request.
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Mrs Mitchell
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« Reply #20 on: April 16, 2009, 10:24:49 AM »

Diamonds by Amelia? Grin


Actually, what about using good old "Rock Diamond?


Sorry, sorry! I was being smart (silly!) about the poor irradiated diamonds.
http://en.wikipedia....r_Generating_Station

Extra branding got me thinking though. How about a range of jewellery pieces for babies and children? Amelia got a few little pieces as Christening gifts (and of course, her beautiful DBL studs from GL) so there must be a market for it.

How about Diamonds by Leolaugh


Jen
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« Reply #21 on: April 16, 2009, 11:28:48 AM »

Brand dilution or product range extension? That's something you need to figure out. There's definitely a market for them. If you want to wear the colored cocktail ring on the odd occasions I don't think you'd want to take a second mortagage for a piece with a natural blue. I'd treat these as I wd other colored gems. Besides, if you wanna split hairs, there's nothing remotely 'natural' about cutting and polishing diamond roughs either.  Grin

BUT I would never go anywhere near clarity enhanced, filled or coated diamonds nor dull, irradiated ones. But the lively ones deserve a second look in my book. As long as they are well cut, I couldn't care less if they were irradiated.  I mean look at that little one!  Evil
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Diamondsbylauren
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« Reply #22 on: April 16, 2009, 03:08:25 PM »

Very interesting conversation!

DH - interesting that you mention the smaller stone as the better fo the two.
In  preson the 1.67 is nicer.
Not by a lot- both are very nice- but nicer by a little at least.


Namtan - that is a good point- but I have to admit, I really do love both of these blues- more than I expected to.....
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« Reply #23 on: April 18, 2009, 12:14:05 AM »

Hmm, I am unsure. For the price and bang for the buck factor, perhaps steering customers to a well cut topaz or zircon might be an option.  Do you have any hanging around for comparison pictures?
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« Reply #24 on: April 19, 2009, 12:51:55 PM »

I prefer the big one. After thinking about these for a few days I've come to decide that, if I liked the color in person, I wouldn't have a problem owning one (especially the bigger one  Grin ) as long as it is done "radiating."  glasses9

I remember reading somewhere that initially the gem industry didn't sell much Paraiba tourmaline (of similar electric blue or green colors) because the gems natural colors were perceived as so "un-natural" that sellers feared buyers would not want them. Obviously, this is not the case today as evidenced by the significant increases in Paraiba prices since they were first mined.

So, I do think there is a place in the market for electric blue, and irradiated diamonds, as long as there is disclosure that the diamonds have been treated along with information regarding the treatment process. Now, is the place for these diamonds at DBL? I'm not sure. Certainly, I don't think I'd just sprinkle them throughout the "regular" stock, but, examples could be shown on a separate web page for "Special Projects" or "Custom Work" or "Gem Sourcing" (I actually think I like that one best) along with a statement about irradiated diamonds and DBL's position on the controversial subject.

I'm kind of lusting for a three-stone ring with the larger one as the center... or maybe a REALLY big, high-white, colorless radiant with two smaller irradiated blues as sides.  wow2 

That being said, I'd really love to own a ring made with the light brown diamond BEFORE it was changed to blue...  Wink
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